HELLO INTERNET.

Hi!

 

I'm an executive marketer, business founder of Popular Lemonade, and Fractional CMO based out of Denver, Colorado. I have a very special place in my heart for Mexico City, hot sauce, traveling, reading, cooking, yoga, cheese, and rap music.

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With over 20 years in the marketing field and media industry, I've had the great opportunity to build powerful, authentic brands that spark real emotion to the audiences that they serve. 

I started my professional career in the architecture and engineering industry and went on to pursue digital media in 2008 after a long-time stint as a co-host and event promoter for a legendary indie hip hop radio show called Basementalism, music and culture writer for Westword, which is Denver's Village Voice publication, and a vlog-style video documentary series called 38th Square. 

 

Since then, I've worked at examiner.com (which is now a branch of axs.com), Machinima, Loot Crate, and Legendary Digital Networks. I recently served as the SVP of Marketing at Critical Role, which started as a live weekly RPG show and has evolved into much, much more. There, I helped develop, grow, and market Critical Role as an independent force of nature, including launching Darrington Press (book and game publishing company), Scanlan Shorthalt Music, and also served as a board member at Critical Role Foundation.

One of my career highlights is developing and executing a crowdfunding campaign for The Legend of Vox Machina, which raised over $11.3MM, completely funded by the community. This led to a four-season pick up by Prime Video and a green light for Mighty Nein, which is based on Critical Role's second long-form campaign. And now, I'm working across a handful of industries and conjuring magic whenever and however I can.  

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If you'd like to learn more about me, check out my recent features with VoyageLA, Shoutout LA, and  Canvas Rebel. 

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My photo above was taken by the homie Blake Jackson.